Capabilities statement
Built from
the ground up
We help government agencies and prime contractors align stakeholders, translate complex information and deliver public-facing programs.
Organizations rarely struggle because they lack ideas. They struggle because strategy, communications and execution drift apart. Distillators brings them together. We help agencies, prime contractors and mission-driven organizations align stakeholders around one implementation strategy, communicate consistently across departments and public audiences, and turn research into tools that teams and partners can put to work.
Business credentials
Core competencies
Problems we solve
Coalesce stakeholders around implementation
- Stakeholder engagement and facilitation
- Strategic planning and stakeholder alignment
- Market, audience and behavioral research
- Human-centered design
- Change management and implementation playbooks
Communicate across complex organizations
- Brand strategy and positioning
- Audience and messaging strategy
- Strategic and integrated communications
- Executive, change and crisis communications
- Public information, health and advocacy communications
Turn strategy into public-facing experiences
- Naming and brand architecture
- Visual and verbal identity
- Brand standards and design systems
- Public-information and awareness campaigns
- Content, digital experiences and websites
Differentiators
How we keep
the work connected
Align the organization not just the identity
We develop strategic foundations as working systems. They give agencies, departments, contractors and community partners shared priorities for communications, stakeholder engagement, decision-making and implementation.
Keep strategy and execution together
Strategy and creative development happen within one integrated workstream. Researchers, strategists, writers and designers work from the same evidence, goals and decision criteria—from initial planning through implementation.
Senior experts from start to finish
Distillators delivers senior-level strategy and implementation without the layers, overhead or handoffs common to larger consulting firms. Senior practitioners lead and execute every engagement through a lean, multidisciplinary team assembled around the project.
Turn research into shared direction
Our proprietary BrandWorld process translates research and organizational goals into a shared framework for decision-making and creative development. It gives agencies, partners and community stakeholders common language, evaluation criteria and practical guidance for developing, reviewing and applying ideas.
Why government
Built for the complexity
of public-sector work
- Translate complex research and technical information into clear public-facing communications
- Align agencies, contractors, nonprofit partners and community stakeholders around shared direction
- Develop messaging systems and implementation frameworks teams can apply across departments and channels
- Provide senior-led strategy, creative development and implementation through one accountable team
Proof
Work that shows
how we operate
Expand any engagement to read the full account.
Experience record
Distillators’ corporate
past performance
| Client | Category | Remit | Dates | Value |
|---|---|---|---|---|
| HS Connect | Non-profit / Wellness | Transform a grassroots advocacy group for Hidradenitis Suppurativa into a nationally recognized entity attracting pharma funding | Jan 2024 –Current | $1.5 million |
| IDOC | Healthcare | Turn a collective purchasing organization into a significant advocacy group for the nation’s 25,000 independent optometrists. | Mar 2025 –Apr 2026 | $119k |
| Partnership for a Healthier America: Good Food Cities | Non-profit / Food, wellness, community development | Build a community-led playbook for integrating disparate organizations, partner brands (Amazon Access, Instacart) and government agencies. Launch in Chicago, Denver and Indianapolis. | Feb 2024 –Aug 2024 | $200k |
| Partnership for a Healthier America: Rootswell | Non-profit / Food, farming, community development | Build a food ecosystem in which Black folks thrive. Create a brand that can rally everyone. Develop an activation platform. | Jan 2023 –Oct 2023 | $217k |
HS Connect
Non-profit / Wellness
Transform a grassroots advocacy group for Hidradenitis Suppurativa into a nationally recognized entity attracting pharma funding
IDOC
Healthcare
Turn a collective purchasing organization into a significant advocacy group for the nation’s 25,000 independent optometrists.
Partnership for a Healthier America: Good Food Cities
Non-profit / Food, wellness, community development
Build a community-led playbook for integrating disparate organizations, partner brands (Amazon Access, Instacart) and government agencies. Launch in Chicago, Denver and Indianapolis.
Partnership for a Healthier America: Rootswell
Non-profit / Food, farming, community development
Build a food ecosystem in which Black folks thrive. Create a brand that can rally everyone. Develop an activation platform.
Distillators’ principals experience
| Client | Category | Remit | Delivered by | Dates |
|---|---|---|---|---|
| Andre Iguodala Enterprises | Sports / Media / Consumer | Build and operate the enterprise supporting an NBA champion and investor, spanning venture investments, media, consumer products and strategic partnerships. Establish governance, operating systems and commercial partnerships to support long-term growth. | Patience Ramsey | 2015 –2024 |
| Zyrtec | Healthcare | Bolster a brand to push it to category leader. Efforts included new brand positioning, brand campaign and new packaging. | Jane Goodman, Benjamin Bailey, Ryan McKone | Feb 2020 –May 2022 |
| Tylenol | Healthcare | Rethink the category leader to contend with major changes (CBD) disrupting the industry. | Jane Goodman, Benjamin Bailey, Ryan McKone | Dec 2019 –Oct 2021 |
| Cinemark | Entertainment | Rebrand a dusty national theatre chain into an experiential entertainment powerhouse. | Jane Goodman, Benjamin Bailey | Nov 2019 –Apr 2020 |
| L!FE Leaders | Non-profit, community & workforce development | Create a brand that compels youth to get engaged and corporate and government entities to pledge resources. | Jane Goodman, Benjamin Bailey, Ryan McKone | Feb 2019 –May 2023 |
| Food and Drug Administration | Healthcare | Translate scientific governmental data into culturally relevant and emotionally impactful teen messaging via digital and social media content & experiences. | Ryan McKone | Jan 2015 –Jan 2017 |
| Jagermeister | Spirits | Future-proof a spirits behemoth so it could be perceived in a premium context across the globe. | Benjamin Bailey, Conor Firth | Sep 2014 –Oct 2016 |
| Chobani | Food | Recalibrate a much-loved brand on the brink using a focused portfolio architecture, new packaging, advertising and digital marketing. | Benjamin Bailey, Conor Firth | Jun 2014 –Oct 2016 |
| Budweiser: Made in America festival | Beer / Entertainment | Create and launch a national cultural platform in partnership with JAY-Z, Roc Nation, Live Nation and Showtime. Build an operating model spanning live events, media, sponsors and cross-sector stakeholders, then adapt it across 80+ international markets through Budweiser’s MADE program. | Patience Ramsey | 2012 –2014 |
Andre Iguodala Enterprises
Sports / Media / Consumer
Build and operate the enterprise supporting an NBA champion and investor, spanning venture investments, media, consumer products and strategic partnerships. Establish governance, operating systems and commercial partnerships to support long-term growth.
Zyrtec
Healthcare
Bolster a brand to push it to category leader. Efforts included new brand positioning, brand campaign and new packaging.
Tylenol
Healthcare
Rethink the category leader to contend with major changes (CBD) disrupting the industry.
Cinemark
Entertainment
Rebrand a dusty national theatre chain into an experiential entertainment powerhouse.
L!FE Leaders
Non-profit, community & workforce development
Create a brand that compels youth to get engaged and corporate and government entities to pledge resources.
Food and Drug Administration
Healthcare
Translate scientific governmental data into culturally relevant and emotionally impactful teen messaging via digital and social media content & experiences.
Jagermeister
Spirits
Future-proof a spirits behemoth so it could be perceived in a premium context across the globe.
Chobani
Food
Recalibrate a much-loved brand on the brink using a focused portfolio architecture, new packaging, advertising and digital marketing.
Budweiser: Made in America festival
Beer / Entertainment
Create and launch a national cultural platform in partnership with JAY-Z, Roc Nation, Live Nation and Showtime. Build an operating model spanning live events, media, sponsors and cross-sector stakeholders, then adapt it across 80+ international markets through Budweiser’s MADE program.
Contracting data
NAICS Codes
PSC Codes
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